Liquid Metal is unique, it is different, and it is trending.

We just witnessed Liquid Metal trend big and you probably will too.

CBF Labels and the Anaheim Ducks go together like Gaga and Bradley Cooper at the Oscars. Here in Orange County we are big fans to say the least – and we attend a lot of games.

The Ducks are also our customer so we always stop by the Team Shop and take a look at what is trending in sports apparel.

It was here two weeks ago that we witnessed the explosive growth of Liquid Metal. These heat transferred logos were on scarves, hats, and shirts. Taking a lap around the stadium we saw a lot of people already wearing the team gear with Liquid Metal. The Ducks were selling a lot of it right off the bat.

What are we talking about when we say Liquid Metal?

Vibrant, shiny, metallic transfers made out of TPU (Thermoplastic Polyurethane) that bring out color and texture in a way that gives brand logos a very distinguished and polished look. Liquid Metal is unique, it is different, and it is trending.

CBF has been offering Liquid Metal for a couple of years since we first put it on our own shirts. It's always been a niche business compared our bread and butter of labels, hang tags, and patches.

But my experience at the Ducks game led me to research just how popular Liquid Metal is becoming.

Very, it turns out.

Soccer teams first introduced Liquid Metal lines last year. Football and basketball teams followed suit. Although I couldn't find specific sales data, I did find out that most sports teams will be offering Liquid Metal on their lines of sports apparel next year.

So then I thought, this is just material for sports teams, right? Nope. Non-sports brands are using Liquid Metal. Even high-end fashion brands like Gucci, Prada, and Armani. Large corporations like software companies are using it. Professional uniforms designers are using it. Promotional product companies are putting it on both apparel and hard goods.

It is not everywhere yet, but it looks like it could be soon.

Seeing a trend like this is exciting for all of us at CBF. We have been offering Liquid Metal transfers for the last couple of years.

We offer Liquid Metal in all three forms:

Dome Liquid Metal	Texturized Liquid Metal	Beveled Liquid Metal
Dome Liquid Metal Label	Texturized Liquid Metal Label	Beveled Liquid Metal Label
Dome has a shiny finish and creates a unique 3D effect on apparel.	Texturized adds texture to the graphic.	Beveled edges create another unique 3D effect with edges.

On all three styles, both metallic and non-metallic finishes are available. Liquid Metal can be applied to garments by transfer or come with a pressure sensitive adhesive backing.

Our Liquid Metal has fast turn times, is tested for proven performance, and is easy to order from our dedicated sales and services team.

If you haven't noticed Liquid Metal around yet, I will bet that by this fall football season you will. If you are not experimenting with Liquid Metal in your own brand or product catalog, I encourage you to do so. The big brands are taking a hard look at this and we all should put it higher on the priority list for this coming year.

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Custom T-Shirt Tags and Labels

Custom T-Shirt Tags & Labels

Just about every piece of clothing comes with an apparel label. For something so small, these labels are essential parts of apparel and garments. In the United States of America, and many other countries, clothing can't be sold if it does not have a care label or does not have care instructions which are found on a label. The tags are significant because they contain vital information about the garment just as other goods we purchase have labels around their containers that te us everything we need to know about the content of the container or the product we are buying.


Most labels are generic in nature containing the same information and following specific formats depending on the standard styles of labels which include a die cut, a Manhattan cut, straight cut, loop fold, centerfold, end fold, and a miter fold.

Types of T Shirt Labels

Labels are generally of two types, printed cloth, and fabric pieces. These two types have their disadvantages and advantages. The printed cloth fabric is known to fade with time, usually after washing them multiple times. In general, most brand names are okay with having a generic label especially since most people don't pay much attention to the labels and customized labels cost a little bit more money. However, brands focusing on t-shirts utilize a personalized label which would be unique to their brand.

The most significant advantage of having a customized T-shirt label is the exclusivity. No one else has a tag design like your own, which makes it easier for customers to pinpoint your product and prove the authenticity of your items anywhere they see it. Also when it comes to T-shirts, labels are incredibly important, almost as important as the tshirt design or lack of design. A custom t shirt label would go a long way to giving a T-shirt that unique factor. These customized T-shirt labels are usually placed on the top inside corner of the back of the T-shirt where it can be seen by people easily.

What's On A Customized T-Shirt Label?

On a standard generic article trim/label, certain things must be present, including care instructions, brand name, information on the material and size of the fabric. These things should also show up on the custom labels together because of how important they are. However, some more information is expected to be shown on the material, and this includes the country of origin and the RN number. The RN number refers to the Registered Identification Number which is issued to the brand by the Federal Trade Commission. Care instructions are vital and must not be forgotten as the shirt would be unable to be sold.

Unlike standard labels which are made from damask or woven fabric, custom T-shirt labels typically are not. They are usually printed using a particular type of ink. Sometimes when the T-shirt in question features lighter colors, the brand should make sure the ink used for the label does not bleed out through to the other side and destroy the cloth.

Want Custom T Shirt Tags? Call or fill out the form below with your Label request and we'll get back to you!

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4 Things to Look for on a Garment Label

Clothing labels are one of the most overlooked things on clothes. They are small usually an inch or an inch and a half in size and most times don't prove interesting enough to us except when it comes to the size and care instructions for the garment. However, labels are an essential part of every piece of apparel.

A garment with a tag strikes a chord of rightness and legitimacy. It also helps us rest easy and not worry about the quality of the material or the brand. Much in the same way that a warranty on electronic products sets our minds at ease because we know where to go to should something go wrong, labels do the same for clothes. Tags contain information about the producers of the item, instructions for care and size of the garment. These labels are also used to ascertain the authenticity of clothes sold in the US and beyond.

WHAT ARE CLOTHING LABELS MADE OF?
Have you ever noticed that almost all of your labels have this glossy finish that feels very nice to touch? That's because labels are made of acetate coated with satin. This lends it durability and a shiny sheen. Most labels are generally made of this satiny finish however some other labels prefer to come in the same material as the cloth that bears it which might cotton or silk depending on the material used to make the fabric. Overall, the choice of label material depends solely on the brand designing the clothing.

THINGS THAT CAN BE FOUND ON A LABEL.
So what should a label contain? Because a tag is supposed to give the user a lot of information about the clothe and how to care for it well to prevent easy wear and tear, what should stay on the label and what can be forfeit? Certain things just should not be missing from a label. They are very important, and they include;

1. GARMENT SIZE
When you go shopping and see a beautiful top or skirt on display, and you think it might be your size, but you aren't so sure, what do you do? You check the label right? How else would a buyer be able to spot the size of an article of clothing without being able to check the label? Having a label that clearly shows the size of the material is therefore very important not only to make stocking easier but also to prevent customers from buying clothes that aren't in their sizes. The size of the clothing is usually written boldly at the bottom part of the label. The sizes usually come in this code S, M, L, XL, XXL, XXXL which means Small, Medium, Large, Extra-large, Extra extra large and triple Extra large.

2. CARE INSTRUCTIONS
Care instructions are almost as important on a label as the size of the item. Each one of the clothes has care instructions peculiar to it. These care instructions are dependent on the material and chemicals used to make the clothing. Care instructions are essential as they teach the owner of the best way to keep it clean and good-to-use for as long as possible. Some materials do not withstand specific temperatures while others are too fragile to be washed through the usual means and have to be expressly dry cleaned. The care instructions are there to make sure that the buyer does not damage the clothing. Care instructions do not have a particular position on the label, but I must mention that I've mostly seen them at the backs of the tags and sometimes they come on a separate label especially when the instructions are very detailed. The care instructions usually contain limits and suggestions on how to clean and maintain the cloth. The information given is arranged under significant groups which include washing, drying, ironing, and bleaching. Most times symbols are used in addition to written words to help you remember the instructions. Care instructions are so necessary that an apparel item can be imported into the country without any care instruction, but it must have one before it is sold.

3. INFORMATION ABOUT THE MATERIAL
I'm sure pretty much everyone has come across material information on their labels. It usually looks like this "90% nylon, 5% cotton, 5% silk". This is very important information that must be on the label. This is because some people might have reactions to certain fabrics and might not know that a particular clothe contains that fabric and would purchase it. Also, it's always good for a person to know what it's made of so that they can make an informed choice to get the clothe or not. Some people are conscious of the environment and would not like to wear clothes whose production process might have endangered the environment so to avoid a possible problem, the labels should be completely honest about what materials their clothes are made of. Lots of clothing fabrics are derived from plastic, and it's important to let the potential buyer know all the facts before they purchase your product.

4. BRAND NAME
Yes, the brand. From Marks and Spencer to DKNY and other well-known clothing brands, every single article of clothing they release comes out with the brand of the company on it. You might wonder why it's essential that the brand is there. Most people feel more comfortable wearing a particular brand. These people might overlook your cloth if it does not have a brand on its label. In addition to this, the brand name is vital for references. Someone might wear a Marks and Spencer shirt today and love it. They might also want to look for other clothes that the same designer has done. The label tells them what brand the clothe belongs to. Another angle to this is that should you have complaints to make, then the brand name is readily available for you.

The clothing size, the material from which the garment is made, the care instructions and the brand name are four fundamental things that must be seen on any label. Other things can be added to a label, but these four are the basic.

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5 Common Mistakes to Avoid on your Next Label Order

Are you looking to add that last finishing touch to your apparel trim or do you just want to include a small branded touch with your business name or logo? If the answer is yes, there is a pretty good chance that you're going to be ordering custom woven clothing labels at some point or another. You can use the tags for an abundance of purposes. You can use them to ensure that everyone is able to find the clothing that belongs to them. You can also use them to leave your loved ones loving messages every single day. Either way, you need to make sure that you're ordering the items correctly. Below, you're going to discover mistakes that need to be avoided when ordering custom woven clothing labels.

Failing To Ask For Samples

The truth of the matter is that not all woven labels are going to be satisfactory for you. Therefore, you may need to test them out for yourself. The good news is that most companies will be happy to provide you with general samples. Also, be sure to get different types of samples. For instance, you should ask about satin, damask, and other examples.

Looking at the samples in advance can really make a big difference. After all, you'll be able to get the feel of them yourself and compare them to products from other companies.

Not Analyzing The Digital Proof

Eventually, the company's representative is going to send you a digital proof of the completed artwork. Making sure that you analyze the digital proof carefully is pertinent. If you do not, there is a good chance that you're going to get the labels and they're not going to suit your unique needs. Just print the proof in 1:1 scale and that will allow you to judge its size. Also, check everything else. Take a look at the colors, cutting, text, and even the folding. The company will be happy to make alterations if necessary. Therefore, you absolutely need to be sure that everything is right from the get-go.

Not Getting Your Sample

You'll also be happy to know that the company is going to provide you with samples of the completed digital proof. This should be submitted before the labels go into production. It is truly in your best interest to get the sampling and analyze it yourself. In all likelihood, the sample will arrive in strips. No cutting or folding will be done. Be sure to place this sample on your clothing to make sure it is going to work as intended. Again, the company will be happy to make changes as necessary. Therefore, you should definitely ask for alterations if needed.

Either way, failing to check your sample is a major mistake!

Failing To Order In Advance

As you can see from the steps above, the process of buying and receiving custom woven labels can be somewhat time-consuming. Therefore, you really have to plan everything out in advance. You just never know what types of delays you're going to run into. You need to make sure that the labels arrive on time. This is why you'll want to order ahead of time. The company will likely be able to offer expedited service though. That will be more expensive, but it can help get the labels to your door much quicker.

To avoid paying these excessive costs, you should try ordering the labels at least 2 weeks in advance. This will ensure that you're able to receive the tags that you desire without having to pay any extra costs.

Not Ordering Extras

Remember that a lot of companies require you to order a specific number of labels. The truth of the matter is that it is always a good idea to order extras. After all, custom woven labels can be used for an abundance of purpose. At the same time, they're somewhat small and relatively easy to lose. With that being said, you need to make sure that you order a few extras. That won't increase the price too much, and it'll make sure that you're prepared for anything that happens. Besides, there is really nothing to lose when you order a few extra quality custom woven labels for yourself.

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🌞Sticker Branding – 4 Sticker Marketing Ideas Local Organizations Use That Your Business Isn’t (But Should)

Sticker Marketing Strategies & Branding Ideas – 4 Ways Local Organizations Are Using Printed Stickers

When we brainstorm ideas on getting the word out about our company or the services we offer, there's a tendency to rush and perform a Google search for the best ways to promote a company.  

Although that is fine and dandy, and I'm sure you'll find some great ideas. Here are four distinct ways that I remember from my personal experience that involves custom sticker labels being used as a great promotional and give-away product to help brand a company.

This article written by guest contributor Rob Pene

I remember noticing these organizations using tiny little stickers to their advantage, making a very big impact as they creatively worked to extend their marketing dollars beyond a simple flyer distribution system.

Elementary School Rewards Children for "Walk & Bike to School Day"

I did not realize there was such a thing as a "walk and bike to school day" until my daughter mentioned that she wanted to wake up at 6 a.m. then start walking to school because there was a special initiative she learned about in class.  

I thought to myself it was a great idea, then I wondered where it came from and what the purpose was. So I went online, did a little bit of research, and found that the purpose behind the initiative was to encourage physical activity, family connection, and getting more cars off the street.  

We did not wake up that early, but we did leave earlier than normal and park very very far so that we could walk to school along with everybody else that was walking. The interesting thing that happened was there were three times more volunteers with orange shirts on handing out stickers.

Of course, the children always love stickers!

But what caught my attention was that the sticker mirrored the embroidered logo on their t-shirt. In retrospect, I realized that it was a very good marketing move because the tiny little stickers are able to go further and reach more people due to its low cost, compared to the t-shirt. However, because the logo was very memorable, as it stood out on the t-shirt, it made me realize that I wanted a t-shirt as well and that the logo to our trusted elementary school was something I would be proud of wearing.

Kudos to our elementary school!!

Police Station Gives Every Child A Sticker At Community Festival

Recently at our local community center, the city put on a festival celebrating the diversity in our city as well as all the different small businesses that helped to provide jobs to the people of our community. it was a fun time!  There were booths for various organizations, entertainment, food, and a lot of people.

My kids love stickers and when the police were walking around handing each child a police badge sticker, somehow I ended up with 6 police badge stickers stuck to my chest.  These are the same stickers that they handed out when we walked by the police station the other day, which coincidentally was the same day that my son said he wanted to grow up to be a policeman.

The more people see your brand or icon the more memorable it becomes, and the higher the likelihood of establishing a lasting impact increases.   That is what it felt like when I saw the police stickers at the festival. It reminded me of when my son was excited about serving our local community in that capacity, as a policeman.

Oh, and yes, they too had t-shirts with their embroidered logo on it.

Consumer Law Attorney Promotes Free Consultations

I have a friend who is a local attorney that handles bankruptcy, foreclosure, lemon law, as a Consumer Law Attorney.  He is also quite the marketing mind. When I went over to visit with him, he had a big smile on his face and handed me a stack of sheets that almost looked like fortune cookie slivers, only 5x bigger.

I looked at it and all it said was "Talk to a lawyer for FREE" and in small font underneath was the phone number.  

I thought it was a great way to get people's attention especially since we all know that lawyers and their hourly rates are very expensive. For my friend, well, his hourly rate is $695. I asked him why he chose to promote the free phone call versus promoting his brand and logo, he laughed and replied: "who doesn't want to talk to an attorney for FREE?"

His rationale made a lot of sense to me. as we parted ways I noticed that he had a bumper sticker that said the same thing.  Looks like he was utilizing those marketing chops to his advantage.

I asked him if he had a t-shirt with the same message, he replied no, but then he opened the trunk of his car and took out a bag which by the way had that same exact same embroidered to the side of it.  

Nice job and well played

Beauty Salon Offers Discount At Local Shopping Center

Who doesn't like free stuff right? I would say the same thing about discounts. Who doesn't love a good discount?

A local Beauty Salon was handing out free combs at the nearby shopping center. I thought it was an interesting giveaway, but the more intriguing part was tucked away inside the package.  It was a 50% off coupon to their beauty salon inside. The logo was absent on the packaging and on the front of the coupon, it had 50% off, and on the back of the coupon, it had the phone number, address, and website.

I think that was quite effective and actually extremely relevant because of the comb.

I'm sure a lot of people (especially the women) might have taken them up on their offer.

Assuming they did a great job at the salon, I think people would also buy merchandise at the salon.  The initial incentive of the free giveaway coupled with the discount coupon is a great deal by itself.  But then you add in quality service, with quality merchandise, it sure looks to me like a winning formula.

Nice Job, Nice Job!

All these different scenarios had great ideas and executed on the purpose of promoting their brand in multiple ways.  They all had a small and versatile item, like the sticker or the discount coupon, and were able to give it to as many people as possible. Yet, at the same time, they had items of much higher value, like the shirts with embroidery patches and the embroidered bag on display.

By giving away the low-cost item while showcasing the higher value item at the same time, it certainly helped to increase awareness for the brand and extend its reach as well.

Nice job, nice job.

If you're looking to extend the reach of your company message or brand, consider printing stickers, discount coupons and embroidering merchandise with your message.  You'll be surprised who remembers where they saw your logo and with whom it was associated with.

The post 🌞Sticker Branding – 4 Sticker Marketing Ideas Local Organizations Use That Your Business Isn't (But Should) appeared first on CBF Labels Inc.

5 Ways to Help Identify Vintage Clothing by Brand Labels

So you may just be getting into the vintage clothing community, and you find everything about it fascinating. You may have even gone for a few hunts at garage sales, vintage stalls, estate sales, and thrift stores. Searching for gold through someone's forgotten garments.

In this search, your focus isn't just on any kind of clothing. You are looking for vintage wear, which are dresses, clothing, and garments whose style is at least 20 years old, and not over 100 as that would be referred to as antique.

What are vintage clothing labels?

Well, they are labels that you find on vintage clothing. But they often times serve as authenticity stamps that certify that an article of clothing is genuinely vintage. This has made old clothing & garment labels very important in the hunt for clothing from a past era.

These are the 5 ways one can use labels to find vintage clothing:

1. Printed or Woven Labels

The printed labels tell you that such attire was produced between the 1950s and the later part of the 1970s. These also show that the vintage clothing might be made of low-quality material and therefore cheaply produced.

Meanwhile, the opposite is the case for the woven labels. Vintage clothing found with woven labels are usually made of high-quality materials and expensive to produce.

This is an essential piece of information if one hopes to resell these items.

2. Copyright Year on Labels

The year displayed on the label of vintage clothing shows the year that clothing's brand was copyrighted. This should probably be the first place to look when verifying if a dress is vintage. To be safe, make sure that the copyright year is at least 20 years older than today.

3. Country of Manufacture

When you see the country of manufacture displayed on the front of the label, e.g., Made in America, then one can say that the clothing most likely comes from the 1980s. At that point in time, a lot of clothes worn in the US were made in the US. That isn't the case today. And if countries of manufacture are still displayed, they are at the back of the label and not on the front.

4. No Zip code

If you see a dress you admire while shopping for vintage clothing, check the label for zip codes. If they aren't any, then there

This is because zip codes were only put to use in America less than a 100 years ago. In fact, zip codes weren't used in the US until after 1963. So if you have a dress whose label only shows the name and address of the brand, then that clothing could be safely be dated as pre-1963.

5. Vintage Brands

Apart from revealing the quality of clothing or location of manufacture, labels had on them the names of the brands that designed and made them. Hence names of designers were on the labels of these wears. There are archives of these old brands and having knowledge of them can go a long way in helping you verify the authenticity of vintage wear when you spot the brand name on its label.

Armed with these tips above, I hope you find luck whenever you go vintage clothing hunting again!

The post 5 Ways to Help Identify Vintage Clothing by Brand Labels appeared first on CBF Labels Inc.

3 Types of Custom Label Materials That Can Boost Your Clothing Line Business

So you have been working day and night to get your clothing line business off the ground. You have got your designs ready, your suppliers have sent you samples of whose quality you are satisfied with. You even have a digital marketing strategy in place but haven't decided on what material your custom label should be made of.
You know that you want a material that can retain the colors you print on the custom label so that your logo, washing instructions or contact information all stand out.

But you're torn between pros and cons of each material. You want to get it right since the material of your custom label can have a significant effect on the perception your target market has of your product.

A mismatch could turn a high-quality product into a cheap knockoff — at least in the eyes of the consumer, or make it ooze class.

The magic lies in selecting the right custom label material that fits your product and makes it appealing to your target audience. And that is why we have taken time to look into 3 of the most popular materials used in making custom labels to see which one best fits you.

And with that being said we would start with the hemp.

Hemp Custom Label Material

The hemp fiber is one of the natural fibers with widespread use in the textile world today. This is as a result of the advantages it has over other fibers such as polyester and nylon, and it's eco-friendly nature as a tag.

Benefits of Hemp As Label Material

• You see, the hemp material when in contact with human skin can be very comfortable and not irritating.
• This experience only gets better with time as hemp textile tends to soften with age. Nothing can build your brand better than an amazing customer experience.
• But the advantages of the hemp material don't just lie in its texture. Wearing hemp fabric comes with health benefits too! You see, the hemp fabric helps control the population of certain bacteria that tend to cause the skin problems if left unchecked, Eg. staph. I guess you didn't see that coming, did you?
• It is also known for its strength, such that it has been used by the navy to make ropes and sails for ships.

But this material has its setbacks as well.

Things to consider about Hemp Label Materials

• Like all natural fibers, the hemp is prone to shrinkage and wrinkling. This isn't a good thing when it comes to your custom label as such incidents not only put a blemish to the beauty of your products but undermines the message displayed on the custom label, be it your brand message like your logo, contact information, washing instructions etc.
• Taking care of this material can be complicated as it can get bleached it exposed to sunlight. The hemp may age like wine when it comes to its texture but when we rate the material by color, it resembles milk. With time, the colors on your hemp fabric won't look as bright as they once were, thus cheapening the quality of your product.

PVC/Silicone Custom Labels

This material is very often used to produce eye-catching custom labels today. And this is because of the advantages that these 2 materials have over some other custom label materials.

We will be looking into some of these advantages now.

Benefits of PVC/Silicone As Label Material

• These 2 materials are waterproof and thus are resistant to mildew when used as custom labels on fabric. No worries about color dissolving when your product gets washed.
• As custom label materials, they can also be easily sewn together with clothing thereby making your production process a lot easier and faster.
• They can be tweaked to bear the logo of your business in great colors. So that creative logo that best represents what you and your business stand for, can be displayed on the custom label.
• These colors last a long time as PVC/Silicone materials are resistant to the bleaching effect of sunlight (UV rays). And that is to say that your brand remains top of mind no matter the laundry your fabric goes through, dryer or otherwise.
• Also, you could be cutting back on expenses as the production of PVC/Silicone material is pretty low in comparison to other custom label materials available today.

And now to some setbacks with the PVC/Silicone custom label material.

Things to consider about Silicone or PVC Label Materials

• The PVC material, in particular, isn't as heat resistant as the Silicone material. And so could melt at certain temperatures.
• Only the silicone custom label material can be stretchy, the PVC can't. This stretchy material enhances comfort and thus plays a role in your customer's experience.
• Although the silicone is more environmentally friendly when compared to the PVC, its cost of production is a bit higher than that of the PVC custom label material. So based on what you believe in when it comes to matters concerning the environment, you may want to spend more or less on getting either material.

Cotton Custom Label Material

Using cotton as your custom label material comes with its perks and problems. The pros and cons of using this material to produce custom labels for clothing line will be weighed below.

Here are some of the advantages of using cotton custom label material.

Benefits of Cotton as Label Material

• It is resistant to insect attack such as the dust mite. This means that when your logo or contact information remains on your custom label and the minds of your customers for a very long time.
• It is hypoallergenic. That is to say that they can prevent skin problems for the wearer whose skin it is in contact with. It does this by killing offer excess numbers of the staph bacteria that could cause infection. This is an added health benefit to your customers. It could also serve as a selling point to your target market.
• It is environmentally friendly and so using this as your custom label material would mean doing your own part in preserving the earth for the unborn.

That must feel good, doesn't it?

Okay, to the disadvantages of using cotton as your custom label material.

Things to consider about Cotton Label Materials

• Cotton-like most natural fibers are susceptible to wrinkling and shrinkage. This would be a setback for you if your custom label is used as a marketing channel to grow your business.

• With time your logo and contact information cease to be legible as your cotton custom label wrinkles and shrinks. That would mean wasted marketing efforts and this is bad for business.

• Gets bleached and weakened by UV rays from the sun. This means that colors on your cotton custom label material have a hard time standing the test of time. This can be perceived by your target market as a dent in the quality of your product.
• Finally cotton requires a lot of care and in a world where the customer is sold convenience first before product eg Amazon, having your customers worrying about complicated washing directions isn't a position you want your business to be in. You have to keep that in mind if you want to go the cotton way.

Now since the pros and cons of these 3 materials have been discussed in depth, you can now make a well-informed decision on what material your custom label would be made of — knowing what your customer would like.

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